Marketing :: essays research papers

Rockford Register Star Sunday, March 27, 2005Business Section, Page 4CHyundai, Kia skid gears to pass competition     In this article, the Rockford Register Star discusses the most young marketing changes in the Korean owned cable car companies of Kia and Hyundai. The Korean cars ar the second fastest growing car brand in America, trailing behind BMW. Kia and Hyundai had only two car models in 1999 and as of 2005 on that point atomic number 18 nine. They have announced their 24/7 plan that they severalize they leave alone introduce seven sassy cars in the next two dozen months. They plan to introduce and promote a new line of cars in the United States that assembling to the budget of everyone. They have lower end cheaper ginmill cars and higher end luxury style sedans that may be a little more expensive that compare with that of the Honda Accord or Toyota Camry. The new line also included a sporty vehicle that will appeal to that of a gear-head teen who desires more power which ensuring a centre on safety with six air bags and the normal equipment that is standard on modern cars. (ABS, Electronic Stability Control, CD/Stereo, etc). Kia and Hyundai promises that their cars are reliable and price the dollar. As said in Consumer Reports Magazine, The Hyundia Sonata was named most reliable car in the 2004 model year. The article states that with the introduction of these new cars and new fibre standards, Kia and Hyundai will new competition for Japans Big 3 auto companies. The article stated that names Kia and Hyundai are now auto names respected and associated with quality and a standard of safety.     This article deals with our telephone circuit class in a sense that Kia and Hyundai are creating cars and marketing them to appeal to all types of people in all ranges of income. These cars will have a reasonable price and yet have the quality of the industry standards. They are marketing these cars with a sta tus of quality and reliability that is now associated with the Korean based auto companies to compete with other auto companies both interior(prenominal) and imported vehicles while at the same time offering a variety of styles to appease the desires of a vast group of ages.      Ive knowledgeable that companies, if they want to be successful, need to market a produce to the make up people at the rice price. Also, companies need to market a product with a variety of styles to catch the eye of different shoppers.