Final Exam Critical Thinking Essay

Our newest result implike Wonders lip color in, has non been performing very well. Creative Cosmetics needs to eff up with different tracks to market our lip gloss in order to hike up sales. The projected sales for Wet Wonders lip gloss have slumped and we argon in danger of having to scrap this harvest-tide and its promotional campaign. During product development, our initial testing proved that Wet Wonders can be successful based off the positive feedback we received. In order to boost sales, Creative Cosmetics needs to analyze the role of advertising in society, wherefore its so important and how to effectively use it.Without advertising consumers would not be told what to buy. Advertising is the reason our homes ar filled with so some(prenominal) items, why we read the cars we do and why we wear the clothes we wear. on that point have been many studies on the increase of advertisements over the years. In 1915, a person could go entire weeks without observing an ad. T he average adult forthwith sees some three thousand every day (Twitchell 203). Advertising as well as fuels the need to shop which in turn stimulates the economy. Economist can rails consumer spending every quarter allowing them to gauge how well the economy is doing. collect to budget constraints, Creative Cosmetics chose to only sell Wet Wonders through ads on the radio. Using only radio ads to market our product, has not proven to be very effective. While radio allows you to tell a story and scoop out the listeners mind on a journey, it is not the just about effective means of marketing a lip gloss. The radio paints a broad stroke, meaning it is heard by many different people. on that point are specific times when we could have our ads running that could pinpoint a certain group of people, although its not necessarily guaranteed.another(prenominal) downside to radio ads is they dont have the ability to allow the consumer to see what they are missing. Its not enough to say we have a tremendous product. We want to make the consumer feel that their lives would be so much break down with our lip gloss and if they dont buy it then they are missing out on something great. In other words, we have to influence them that they need our lip gloss in order to make their lives as exciting as the charr wearing it. Television could do that just about effectively. Television commercials would give us the optic component we need.Our ads could really drive home the message that Wet Wonders lip gloss can salmagundi your whole look in instant. We want women to feel as though they can go from drab to fab with just one pussyfoot of our lip gloss. Television would give us the ability to make women as though they would feel, sexy, confident and desirable when they wear our lip gloss. We could run our commercials during teetotum times that women are watching television such as the morn and afternoons. While there are a lot of women working international the home, there are still a good number of women that repose at home to raise families.An ideal time to run our commercials would be during talk and game shows as well as soap operas. Another idea would be to use a famous person or celebrity in our advertising. People like to feel as though they trust the person they are buying something from and even though they whitethorn not personally know the celebrity they trust them. Since we know our product would be best suited being marketed on a visual platform, we should also consider magazine ads. Magazines would be a perfect way to market our Wet Wonders lip gloss. With magazine ads we could saturate the market with our product and message.There are teen magazines, young adult beauty magazines, and magazines for the to a greater extent mature woman. Every one of these genres have women that are sexy, confident, and desirable. This is exactly the woman we want to market to. Magazines have the ability to make consumers visualize themselves as tha t sexy, vibrant woman that wears Wet Wonders lip gloss just by looking at a picture.